We will build companies that not only improve the lives of women, but create a new investment flywheel for female founders.

Fierce Foundry co-founds NewCos with capital investment plus services to ensure success at every stage.

Consumer Insights: Define the problem, audience

Financial models to determine potential ROI

Founder Assessment and matching program

Persona development, competition, message testing

UI/UX Testing

Build beta or MVP

Present and assess product-market fit and demand

Scientific Strategy

Determine product roadmap

Build and launch

Feature testing

Evidence generation

Sustainable marketing and sales efforts

Operations setup and training

Consumer insights: Market Expansion

Feature Testing

Support for future expansion with HR and Marketing, later-stage fundraising and, legal guidance through exit

Our FierceCos

About Dove: An innovative app designed to enhance the quality of life for individuals with dementia and their caregivers. By combining personalized, real-time support with advanced technology, DOVE creates a comforting virtual oasis for connection, engagement, and proactive care.

About the Founder: Alison Nail-Malone is an experienced HR consultant transforming leadership and strategy for nonprofits and small businesses, also a grief educator and end-of-life doula.

About Vested: A financial education and guidance platform designed to help women reach financial independence through clear, step-by-step progress. It combines simple investing education, personalized learning paths, community, and a visual dashboard that tracks key financial milestones.

About the Founder: Tess is a financial educator and founder of Wealth with Tess, a community helping millennial women achieve financial independence through simple, no-jargon investing strategies. After losing $80K in her 20s, she built a $1M net worth by 35 and now empowers thousands through workshops, coaching, and her growing Instagram community

Management Team